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Fujifilm has always prioritized image quality in its medium format film cameras. Now, after establishing a solid market position in digital imaging, the company is returning to the world of medium format with the launch of the GFX 50S. By using in-depth knowledge of larger format cameras and applying the same philosophy that has run throughout the development of Fujifilm’s digital photographic equipment, this camera achieves new standards in photographic quality. The GFX 50S begins a new chapter in camera history.




GFX 50S (new)

Price: P366,990

43.8×32.9mm 51.4MP CMOS medium format sensor
Detachable 3.69M-dot EVF
2.36M-dot touchscreen LCD back panel
Compact and lightweight body
Weather resistant

-more info

GF63mmF2.8 R WR (new)


Price: P83,990

63m focal length
135 equivalent: 50mm
F2.8-F32 aperture

-more info


GF32-64mmF4 R LM WR (new)

Price: P128,990

32-64mm focal length
135 equivalent: 25-51mm
F4-F32 aperture

-more info


GF120mmF4 Macro R LM OIS WR (new)

Price: P151,990

120mm focal length
135 equivalent: 95mm
F4-F32 aperture

-more info